When Chrysler and Fiat joined forces they did so because together each one would bring more to the table than they could individually. This is typically true only in cases where two companies actually have gaps to fill, because in other cases a merger can cause conflict and difficulty in trying to bridge the culture of the two.

Fiat is widely known for their technology and innovation with regards to manufacturing. The Italian company has been very good at building a car that has no reason to compare themselves to the others because they truly are unique. One look at a Fiat and you know what that brand stands for and then having a conversation with someone who owns a Fiat will be an even further indication of a company that doesn’t need to be the biggest in the world.

If there were niche car companies that could take on the giants, Fiat would be one, if not the only one which has the capabilities of being as large as they want to be but at the same time staying as small as they should.

Fiat makes small cars, and they’ve been doing well at it so why change.

There’s more to just making a small car that factors into being a fantastic automobile manufacturer. They have basically taken everything they need and made it fit for their application. Jump into a Fiat and you’d see some of these things jump out at you, and soon you’ll like to know more about this great company.

Chrysler partnered with them because they wanted to leverage the capabilities of a great car manufacturer, it’s processes, it’s engineering, it’s quality for producing great products regardless of what the others are doing. It’s as if they wanted to get with a manufacturer that could demonstrate self sufficiency and build great products that give a strong brand awareness.

Chrysler and Fiat are making their worldwide debut together with the Grand Cherokee, and it’s extremely exciting because you’ll hardly notice the seamless blend they’ve achieved in combining efforts here. But that’s not to say you won’t notice something great when you drive it, it’s going to feel different and it’s going to feel like there is a level of technology we’ve been waiting for to inspire us as car owners to try to sense where these improvements are at.